JOURNAL ARTICLE

Pepsi takes on rival Coke's biggest client, landing its beverages and snacks in 20,000 Subway sandwich shops.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Rogelberg, Sasha 3 of 3

Abstract

The article discusses Subway's recent agreement with Pepsi to become its exclusive beverage supplier in U.S. stores, replacing Coca-Cola, which has been Subway's partner for nearly twenty years. Starting in January 2025, Subway will transition to Pepsi products, including Mountain Dew and Tropicana, while also extending its contract with Frito-Lay for snack supplies through 2030. The article highlights the ongoing competition between Coca-Cola and Pepsi, noting that both companies are adapting their strategies to attract younger consumers amid challenges in the soda industry. Additionally, it mentions Subway's positive sales performance and plans for expansion in Europe. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/03, pN.PAG
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2024
  • Accession Number:176194584
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