JOURNAL ARTICLE

The viral internet trends that reshaped India's marketing and consumer culture in 2025.

  • Published In: CSO Forum, 2025. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

The article focuses on the significant trends shaping consumer behavior and marketing strategies in India for 2025, highlighting the influence of the internet on buying decisions and brand development. Key trends include the rise of designer toy collecting, the popularity of matcha as a wellness beverage, and the mainstream acceptance of protein-enriched foods. Additionally, the article discusses the impact of viral food imports from Dubai, the integration of AI in advertising, and the cultural crossover from Korean influences. Other notable trends include the staging of fake weddings for content creation, the adoption of advent calendars for various Indian festivals, and the emergence of meme-led brand collaborations, reflecting a shift towards relatable and engaging marketing approaches. [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • Accession Number:190592086
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