JOURNAL ARTICLE

The importance of a marketing strategy.

  • Published In: Australian & New Zealand Grapegrower & Winemaker, 2024, n. 729. P. 77 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Rasheed, Sarah 3 of 3

Abstract

This article emphasizes the importance of having a marketing strategy in the wine industry. It highlights the crowded and complex nature of the market, and the need for a clear plan to guide businesses through the challenges and opportunities. The article suggests that a marketing strategy should identify the target audience, understand their preferences, and create a unique selling proposition (USP) that sets the brand apart from competitors. It also emphasizes the importance of aligning marketing activities with business goals, creating a cohesive brand experience, responding to market trends, and measuring success through data-driven approaches. The article concludes by encouraging readers to download a free marketing plan template to help them build a stronger brand and strategy. [Extracted from the article]

Additional Information

  • Source:Australian & New Zealand Grapegrower & Winemaker. 2024/10, Issue 729, p77
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2024
  • ISSN:1446-8212
  • Accession Number:180049309
  • Copyright Statement:Copyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Media & Ryan Media Pty Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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