JOURNAL ARTICLE

Leading account and intent based sales and marketing providers and technology solutions for the automotive industry.

  • Published In: Aroq - Just-Auto.com (Global News), 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Karampela, Elli 3 of 3

Abstract

The article discusses the importance of account and intent-based sales and marketing solutions in the global automotive industry. It highlights the need for companies to invest in sales intelligence tools to understand customer behavior and optimize sales strategies. The document provides insights into leading systems and solutions available, emphasizing the significance of data-driven decision-making and the use of advanced technologies like AI and machine learning. Overall, the article suggests that investing in these technologies can lead to increased conversion rates and higher customer retention in the automotive sector. [Extracted from the article]

Additional Information

  • Source:Aroq - Just-Auto.com (Global News). 2024/11, pN.PAG
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2024
  • Accession Number:180949948
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