JOURNAL ARTICLE
What Should Your Company's AI Sound Like to Customers?
Published In: Harvard Business Review Digital Articles, 2026. P. 1 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Taite, Michelle 3 of 3
Abstract
The article focuses on the importance of how artificial intelligence (AI) systems sound to customers, emphasizing that vocal tone and confidence significantly influence user trust and decision-making. As voice becomes a primary AI interface, organizations often lack clear guidelines to align an AI’s vocal confidence with the certainty of its information, which can lead to misunderstandings and trust issues in high-stakes interactions. It recommends that companies establish governance frameworks involving cross-functional teams to calibrate AI vocal delivery according to context and risk, and implement real-time adaptations that reflect model confidence and user preferences. The article highlights that managing AI voice tone responsibly is crucial for sustaining credibility and ethical customer engagement. [Extracted from the article]
Additional Information
- Source:Harvard Business Review Digital Articles. 2026/03, p1
- Document Type:Article
- Subject Area:Marketing
- Publication Date:2026
- Accession Number:192279712
- Copyright Statement:Copyright 2026 Harvard Business Publishing. All Rights Reserved. Additional restrictions may apply including the use of this content as assigned course material. Please consult your institution's librarian about any restrictions that might apply under the license with your institution. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.)
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