JOURNAL ARTICLE

How Brands and Influencers Can Make the Most of the Relationship.

  • Published In: Harvard Business Review, 2023, v. 101, n. 3. P. 19 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article reports on how brands and social media influencers can limit the fallout of paid promotions. Topics include the increase in sponsored content on social media platforms YouTube and Instagram, the large loss in followers experienced by influencers when they post advertising, and suggestions on how to market more effectively. INSET: "This Business Is All About Instant Feedback".

Additional Information

  • Source:Harvard Business Review. 2023/05, Vol. 101, Issue 3, p19
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:162965904

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