JOURNAL ARTICLE

Ryan Reynolds' Maximum Effort ad agency turned Astronomer's viral moment into marketing gold.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article focuses on a recent promotional video by Astronomer featuring Gwyneth Paltrow, which is being recognized as an effective example of crisis public relations. The video, created by Ryan Reynolds' production company, Maximum Effort, humorously addresses questions related to the company’s services following a viral incident involving its former CEO and head of HR. Paltrow's involvement is described as "very temporary," and the video has garnered significant attention, amassing over 36 million views on X/Twitter and additional views on YouTube. Astronomer's cofounder expressed gratitude towards Maximum Effort for their creative contribution, emphasizing the company's commitment to delivering impactful results. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/07, pN.PAG
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • Accession Number:187007336
  • Copyright Statement:Copyright of Fortune.com is the property of Fortune Media (USA) Corporation and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.