JOURNAL ARTICLE

How Should Gen AI Fit into Your Marketing Strategy?

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Grewal, Dhruv; Satornino, Cinthia B.; Davenport, Thomas H.; Guha, Abhijit 3 of 3

Abstract

The article discusses ways of how generative artificial intelligence (AI) can be used by businesses in their marketing strategies effectively. It notes on the findings of Salesforce's survey which showed that implementing or leveraging AI was the number one priority global marketers. It also cites the questions that must be answered by companies before implementing generative AI in their marketing strategies.

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/03, p1
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • Accession Number:184153063

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