JOURNAL ARTICLE

Spirit Halloween will become Spirit Christmas in some cities.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article focuses on Spirit Halloween's expansion into the holiday market by opening ten Spirit Christmas stores in the Northeast. These stores will offer holiday decorations, inflatables, gifts, and photo opportunities with Santa in a themed setting, with the first location opening on October 18 in Cape May, New Jersey. While Spirit Halloween operates 1,525 stores nationwide, this move into Christmas retail may serve as a trial for a larger future presence, capitalizing on the significant consumer spending during the holiday season, which reached $964 billion last year. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/10, pN.PAG
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2024
  • Accession Number:180176786
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