Introduction to Service Science Special Section on Navigating the Use of Technology in Service Marketing.
Published In: Service Science (INFORMS), 2025, v. 17, n. 2/3. P. 73 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Cui, Haitao; Jing Xu, Alison; Zhu, Ting 3 of 3
Abstract
The article focuses on the integration of artificial intelligence (AI) into service design and delivery, highlighting its transformative effects across various sectors such as healthcare, finance, and education. It discusses a study that examines consumer perceptions of algorithmic advisors compared to human advisors, revealing that consumers view algorithms as more abstract and psychologically distant. This psychological distance influences consumer preferences for algorithmic versus human guidance, providing new insights into decision-making processes. The article emphasizes the significant role of AI technologies in reshaping customer experiences and operational processes in service industries. [Extracted from the article]
Additional Information
- Source:Service Science (INFORMS). 2025/06, Vol. 17, Issue 2/3, p73
- Document Type:Article
- Subject Area:Marketing
- Publication Date:2025
- ISSN:2164-3962
- DOI:10.1287/serv.2025.intro.v17.n2-3
- Accession Number:187997062
- Copyright Statement:Copyright of Service Science (INFORMS) is the property of INFORMS: Institute for Operations Research & the Management Sciences and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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