JOURNAL ARTICLE

How Greta Gerwig Got Barbie--From the Clothes to the Dream House--Just Right.

  • Published In: Time.com, 2023. P. 1 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Dockterman, Eliana 3 of 3

Abstract

The article focuses on the meticulous details and creative processes behind the making of the Barbie movie, directed by Greta Gerwig. It highlights how the film's setting, Barbie Land, was designed with specific rules to create a coherent and fantastical environment, drawing inspiration from Barbie's history and midcentury aesthetics. The production team, including Gerwig and Margot Robbie, underwent an immersive "Barbie bootcamp" to understand the doll's origins and cultural significance, which influenced the film's narrative and visual style. Additionally, the article discusses the intentional choices in costume design and set decoration, emphasizing the film's vibrant use of color and homage to Old Hollywood musicals. [Extracted from the article]

Additional Information

  • Source:Time.com. 2023/06, p1
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2023
  • ISSN:2476-2679
  • Accession Number:164573267
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