JOURNAL ARTICLE

The Disruption Imperative: Why playing safe is the riskiest strategy.

  • Published In: CSO Forum, 2025. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

The article focuses on the evolution of disruptive marketing, emphasizing the need for brands to adopt unconventional strategies to capture consumer attention in a saturated market. It highlights various tactics such as leveraging current events, guerrilla marketing, provocative advertising, and experiential marketing, which require brands to take calculated risks and engage authentically with their audiences. The piece also discusses the importance of timing, context, and innovative measurement techniques to assess the effectiveness of these campaigns. Ultimately, it argues that brands must embrace disruption as a continuous mindset to thrive in an ever-changing marketing landscape. [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2025/07, pN.PAG
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • Accession Number:186725862
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