Why Your Digital Investments Aren't Creating Value.

The article explains why many organizations fail to generate value from investments in Artificial intelligence (AI), analytics, and Customer Relationship Management (CRM) platforms, a technology-driven strategy that centralizes data, automates workflows, and tracks interactions across sales, marketing, and service teams, emphasizing that outdated organizational structures prevent digital initiatives from delivering business impact. Topics include digital investment challenges, organizational transformation for digital value, and four operating model shifts for effective digital use.