JOURNAL ARTICLE

Ex-Buff leads X Games re brand: Boulder's Bloom leads X Games into the future.

  • Published In: BizWest, 2025, v. 44, n. 12. P. 13 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: High, Lucas 3 of 3

Abstract

The article features Jeremy Bloom, a native from Boulder, Colorado and former University of Colorado football player, who has been selected as chief executive officer (CEO) of the X Games. Topics discussed include one of the first things Bloom did upon taking over leadership of X Games, the strong ties of X Games to Colorado, and the attempt of Bloom to broaden the way fans watch X Games events.

Additional Information

  • Source:BizWest. 2025/11, Vol. 44, Issue 12, p13
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • ISSN:2334-5721
  • Accession Number:190678251

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