JOURNAL ARTICLE
What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM.
Published In: Journal of International Marketing, 2026, v. 34, n. 1. P. 1 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Özsomer, Ayşegül 3 of 3
Abstract
The article focuses on the definition and scope of International Marketing (IM) as well as the initiatives and future research directions outlined by the Journal of International Marketing (JIM). IM encompasses all activities by organizations aimed at entering or expanding in foreign markets, requiring engagement with diverse cultural, economic, and legal contexts. The article highlights new initiatives such as Insight Papers, which allow for rapid dissemination of research, and JIM Research Curations, which compile relevant articles on specific topics. Additionally, it identifies emerging research themes, including the impact of artificial intelligence on global marketing and the influence of geopolitical factors on consumer behavior. [Extracted from the article]
Additional Information
- Source:Journal of International Marketing. 2026/03, Vol. 34, Issue 1, p1
- Document Type:Editorial
- Subject Area:Marketing
- Publication Date:2026
- ISSN:1069-031X
- DOI:10.1177/1069031X251411155
- Accession Number:191177753
- Copyright Statement:Copyright of Journal of International Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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