JOURNAL ARTICLE

AzInTelecom's experience to be featured in Philip Kotler's "Principles of Modern Marketing".

  • Published In: Azerbaijan Monthly ICT Monitoring, 2025. P. N.PAG 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article focuses on AzInTelecom LLC's recognition in Philip Kotler's upcoming book, "Principles of Modern Marketing," for its SİMA Digital Solutions Platform. This platform integrates digital signature, identification, and payment systems using biometric technology, significantly enhancing access to digital services in the country. The user-friendly SİMA İmza mobile application has achieved over 5 million downloads and facilitated more than 50 million transactions, contributing to the country's digital transformation and environmental sustainability by reducing paper usage. AzInTelecom also offers innovative cloud solutions, cybersecurity, and certification services, further shaping the digital landscape. [Extracted from the article]

Additional Information

  • Source:Azerbaijan Monthly ICT Monitoring. 2025/10, pN.PAG
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2025
  • Accession Number:189027575
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