Call for Papers: Service Science Special Issue: Navigating the Use of Technology in Service Marketing.

  • Published In: Service Science (INFORMS), 2023, v. 15, n. 1. P. 77 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Cui, Haitao; Xu, Alison Jing; Zhu, Ting 3 of 3

Abstract

The article "Call for Papers: Service Science Special Issue: Navigating the Use of Technology in Service Marketing" discusses how new technologies are reshaping various service industries, such as retail, healthcare, and education. It explores the impact of technology on consumer behavior, firm behavior, and the competitive environment in the service industry. The special issue aims to document the role of new technologies in transforming consumer interactions with service providers and welcomes submissions on topics like AI recommendations, data privacy concerns, and firms' strategies for adopting new technology. Submissions for the regular track are due by September 1, 2023, while the fast track option allows for early feedback on paper fit with the special issue. [Extracted from the article]

Additional Information

  • Source:Service Science (INFORMS). 2023/03, Vol. 15, Issue 1, p77
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2023
  • ISSN:2164-3962
  • DOI:10.1287/serv.2023.0319
  • Accession Number:181793315
  • Copyright Statement:Copyright of Service Science (INFORMS) is the property of INFORMS: Institute for Operations Research & the Management Sciences and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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