JOURNAL ARTICLE
Barbie with Down syndrome debuts to add diversity to a line that already includes dolls with hearing aids and vitiligo.
Published In: Fortune.com, 2023. P. N.PAG 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: GRANTHAM-PHILIPS, WYATTE 3 of 3
Abstract
The article focuses on Mattel's introduction of its first Barbie doll representing a person with Down syndrome, developed in collaboration with the National Down Syndrome Society (NDSS). The doll features design elements that reflect the characteristics of individuals with Down syndrome, including clothing that incorporates colors and symbols associated with Down syndrome awareness, as well as ankle foot orthotics. This release is part of Mattel's 2023 Fashionistas line, which aims to enhance diversity and inclusivity in its products. The initiative is seen as a significant step in representation for the Down syndrome community, with NDSS leadership highlighting its importance for children who can now play with a doll that resembles them. [Extracted from the article]
Additional Information
- Source:Fortune.com. 2023/04, pN.PAG
- Document Type:Article
- Subject Area:Marketing
- Publication Date:2023
- Accession Number:163342153
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