JOURNAL ARTICLE

Cementing JM 's Impact on the Marketing Ecosystem: Empirical Execution.

  • Published In: Journal of Marketing, 2026, v. 90, n. 3. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Steenkamp, Jan-Benedict E.M.; Fischer, Marc; Haws, Kelly L.; Scott, Maura L.; Slotegraaf, Rebecca J. 3 of 3

Abstract

An editorial focusing on the Journal of Marketing's mission to reinforce research integrity and transparency and to demonstrate substantive significance is presented.

Additional Information

  • Source:Journal of Marketing. 2026/05, Vol. 90, Issue 3, p1
  • Document Type:Editorial
  • Subject Area:Marketing
  • Publication Date:2026
  • ISSN:0022-2429
  • DOI:10.1177/00222429261426047
  • Accession Number:192768223

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