JOURNAL ARTICLE

A Strong Purpose Can Make Your Company a Magnet for Talent.

  • Published In: Harvard Business Review Digital Articles, 2023. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Fernández-Aráoz, Claudio 3 of 3

Abstract

This article discusses the importance of having a strong purpose in attracting and retaining talented employees. The author shares a personal story of how he stayed with a company for 34 years because he felt a strong alignment between the company's purpose and his personal values. The article also highlights the example of Patagonia, an apparel manufacturer known for its purpose-driven approach, and emphasizes the need for strategic hiring, zero tolerance for unacceptable behaviors, focus on people's potential, alignment of key HR processes, and values-based succession at the top to create a mission-driven workforce. The author concludes by stating that in times of skepticism and selectivity, leaders and organizations that truly live into their purpose will attract the best talent. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2023/11, p1
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2023
  • Accession Number:173601189
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