JOURNAL ARTICLE

How One Marketing Team Made AI Part of Its Daily Work.

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Taite, Michelle 3 of 3

Abstract

This article discusses how one marketing team incorporated artificial intelligence (AI) into their daily work. The author emphasizes the importance of using AI to stay competitive in the marketing industry, as nine out of ten marketers believe their organizations need to increase their use of AI. The article provides examples of how AI was used to improve marketing campaigns, such as generating images and refining messaging. The author suggests that marketers should experiment with AI on a daily basis and highlights the benefits of combining human expertise with AI capabilities. Overall, the article encourages marketers to embrace AI as a tool for efficiency and personalization. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/04, p1
  • Document Type:Article
  • Subject Area:Marketing
  • Publication Date:2024
  • Accession Number:177126400
  • Copyright Statement:Copyright 2024 Harvard Business Publishing. All Rights Reserved. Additional restrictions may apply including the use of this content as assigned course material. Please consult your institution's librarian about any restrictions that might apply under the license with your institution. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.