JOURNAL ARTICLE

THE POWER OF STRATEGIC FIT.

  • Published In: Harvard Business Review, 2025, v. 103, n. 2. P. 42 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Rigby, Darrell; First, Zach 3 of 3

Abstract

The article focuses on the concept of strategic fit, emphasizing that aligning seven essential strategic factors—mental model, purpose and ambitions, stakeholder value creation, macro forces, markets and products, competitive advantages, and the operating model—enables companies to create sustained value for all stakeholders. It critiques simplistic "spreadsheet strategies" that prioritize short-term financial targets without addressing these elements or their synergies, often leading to suboptimal long-term performance. Using Self Esteem Brands (SEB), a fitness and wellness company, as a case study, the article illustrates how integrating these factors fosters a cohesive, adaptive business system that benefits customers, employees, investors, and communities alike. The authors argue that companies excelling in strategic fit outperform peers financially and build competitive advantages that are difficult to replicate.

Additional Information

  • Source:Harvard Business Review. 2025/03, Vol. 103, Issue 2, p42
  • Document Type:Article
  • Subject Area:Mathematics
  • Publication Date:2025
  • ISSN:0017-8012
  • Accession Number:182913925
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