How Circularity Can Be a Strategic Response to Tariffs.

The article discusses how adopting circular economy practices can serve as a strategic response for businesses facing the challenges posed by tariffs and geopolitical instability. It highlights the increasing volatility in global trade due to factors like tariffs, resource nationalism, and supply chain disruptions, and suggests that circularity—through methods such as reusing, repairing, and recycling—can help companies reduce reliance on unstable supply chains and create new revenue streams. Examples from companies like British Sugar and Swapfiets illustrate how circular strategies can enhance resilience and foster stronger customer and supplier relationships. The article also addresses barriers to circularity adoption, including misaligned incentives and regulatory complexities, while emphasizing the need for companies to integrate circularity into their strategic objectives. [Extracted from the article]