JOURNAL ARTICLE

People painting their lawns is only the latest twist in the long strange American pursuit of perfect grass.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Steinberg, Ted 3 of 3

Abstract

The article explores the evolving concept of the perfect lawn in America, highlighting a shift from traditional lawn care to alternatives like grass painting and clover cultivation. It traces the origins of the obsession with manicured lawns to post-World War II suburban developments, particularly Levittown, where landscaping was seen as a means to enhance property values. The Scotts Company played a significant role in promoting the ideal of perfect turf through chemical products, which led to ecological challenges. Recently, homeowners are increasingly turning to grass painting and clover lawns as sustainable alternatives, reflecting a growing awareness of the environmental impact of conventional lawn care practices. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/04, pN.PAG
  • Document Type:Article
  • Subject Area:Military History and Science
  • Publication Date:2023
  • Accession Number:163050991
  • Copyright Statement:Copyright of Fortune.com is the property of Fortune Media (USA) Corporation and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.