ABBA's London concerts aren't making as much as Taylor Swift's Eras tour—but they're pulling in $2 million a week without even showing up.

The article focuses on ABBA Voyage, a virtual concert experience featuring hologram performances of the iconic Swedish pop group ABBA, which began in May 2022 in east London. The shows utilize advanced technology to create three-dimensional digital avatars of the original band members, allowing fans to enjoy their classic hits without the artists physically performing. Despite the initial production costs of £140 million ($176 million), the venture has been financially successful, reportedly generating around $2 million weekly from ticket sales, with 1.6 million tickets sold at an average price of £85 ($105). The producers are considering expanding the show to other cities, while ABBA's enduring popularity is bolstered by adaptations like "Mamma Mia!" and advancements in music technology. [Extracted from the article]