JOURNAL ARTICLE

THIS MONTH: THE DOGGFATHER.

  • Published In: Music Week, 2024, n. 1399. P. 21 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article in Music Week discusses Snoop Dogg's evolution from a rapper to a successful marketer and cultural icon. It highlights his use of social media, strategic brand partnerships, and diverse ventures to build his empire beyond music. Snoop's authenticity, engagement with fans, and ability to balance promotion with personality have set him apart in the entertainment industry, attracting major brand deals and showcasing his adaptability and business acumen. The article suggests that those in the music business could learn from Snoop Dogg's approach to marketing both online and offline. [Extracted from the article]

Additional Information

  • Source:Music Week. 2024/12, Issue 1399, p21
  • Document Type:Article
  • Subject Area:Music
  • Publication Date:2024
  • ISSN:0265-1548
  • Accession Number:180840362
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