JOURNAL ARTICLE

Will Smith’s self-inflicted PR nightmare won’t end after appearing to use AI-generated crowds to promote his rap comeback.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Smith, Dave 3 of 3

Abstract

The article focuses on the controversy surrounding Will Smith's attempt to relaunch his rap career, specifically accusations that he used artificial intelligence to create fabricated cheering crowds in promotional videos. Viewers have pointed out glitches and uniform movements in the footage, leading to speculation about the authenticity of the support for his comeback tour. This controversy arises as Smith seeks to rebuild his public image following a highly publicized incident at the 2022 Academy Awards, which resulted in significant backlash and a ban from the Oscars. While he aims to reconnect with his musical roots, the allegations of using AI-generated crowds may undermine his efforts to present himself as genuine and popular. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/08, pN.PAG
  • Document Type:Article
  • Subject Area:Music
  • Publication Date:2025
  • Accession Number:187619137
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