Exploring the Sociocultural Extensions of Changing Musical Taste: A Sociomusicological Study of Morocco's Social Dynamics.

This article proposes a sociomusicological exploration of Moroccan music, specifically highlighting how musical taste can be a strong tool for analysing social change. Using a qualitative design, the study focuses on two main variables: identity and social values. Moreover, it examines two key sociomusiocological dimensions: music diffusion and consumption. Eighteen artists, including music composers, lyricists, and singers participated in the study through semi structured interviews. The content analysis of transcriptions revealed seven main themes: music's function as entertainment, the hybrid / ambiguous musical taste, the hidden agenda, music broadcast reconsideration, (social) media and musical socialization, Moroccan values and the need for censorship, and the "danger" to the Moroccan musical identity. The findings demonstrate a noticeable shift in consumers' general musical taste, attributed to significant changes in music diffusion and consumption patterns. Consequently, this shift has a profound impact on consumers' identity and social values. Therefore, the study suggests that Moroccan society is currently experiencing significant social changes. [ABSTRACT FROM AUTHOR]