Case Study: A Fast-Food Company Considers Dynamic Pricing.

  • Published In: Harvard Business Review, 2025, v. 103, n. 5. P. 140 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Ofek, Elie; DAUS, PHILIP; BURWICK, DAVE 3 of 3

Abstract

The article presents a fictionalized case study in which the fast-food company Burger & Bites explores dynamic pricing. Facing inflation and rising costs, Marcus Patel consults his team, franchisees, and external experts to weigh financial gains against customer trust and brand loyalty. External experts Elena Shaw and Dr. Amira Qureshi emphasize potential profits while cautioning about customer backlash and ethical risks.

Additional Information

  • Source:Harvard Business Review. 2025/09, Vol. 103, Issue 5, p140
  • Document Type:Case Study
  • Subject Area:Nutrition and Dietetics
  • Publication Date:2025
  • ISSN:0017-8012
  • Accession Number:187287199

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