JOURNAL ARTICLE

Whisky Maker Suntory Is Trying to Get More Japanese to Try Gin.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hasebe, Yui; Matsuyama, Kanoko 3 of 3

Abstract

The article focuses on Suntory Holdings Ltd.'s efforts to promote its Roku gin brand in Japan, a country traditionally known for beer and sake. With 90% of Roku's sales occurring overseas, Suntory aims to cultivate the domestic gin market, targeting an 80% market share by 2030 and increasing sales from ¥18.4 billion to ¥34.5 billion. The company is investing in production capacity and launching new cocktails and a pop-up bar to attract consumers, particularly younger drinkers. Despite the growth in gin consumption, experts express skepticism about gin achieving the same cultural status and high price points as Japanese whisky. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/06, pN.PAG
  • Document Type:Article
  • Subject Area:Nutrition and Dietetics
  • Publication Date:2025
  • Accession Number:186211814
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