Plant-based: much more than a substitute.

The article highlights a report which shows that Two thirds (67 percent) of consumers see plant-based dairy as complementary to dairy products, and 'an opportunity to try something new' (65 per cent). It discusses that the plant-based beverages, dessert and ice-cream market was worth 5.3 billion Euros in 2022; and mentions that sustainability is a key driver for consumers buying plant-based products: ofi won the Sustainability Innovation Award at FI Europe 2022.