JOURNAL ARTICLE

Gin-spirational: The entrepreneurial spirit behind a thriving UK craft gin producer.

  • Published In: Food & Drink Technology, 2024, v. 25, n. 2. P. 36 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

This article discusses the success and entrepreneurial spirit behind a craft gin producer in the UK called Warner's Gin. Despite a slowdown in overall gin sales, the premium gin trend has continued to thrive in certain markets, including the UK and Spain. Warner's Gin stands out in the crowded market by using unique flavorings and focusing on sustainability and environmental practices. The company grows many of its own ingredients and is committed to supporting biodiversity and reducing its carbon footprint. Warner's Gin has also entered the non-alcoholic space and is dedicated to maintaining high quality in its products. The article emphasizes the importance of authenticity and brand differentiation in the competitive gin industry. [Extracted from the article]

Additional Information

  • Source:Food & Drink Technology. 2024/10, Vol. 25, Issue 2, p36
  • Document Type:Article
  • Subject Area:Nutrition and Dietetics
  • Publication Date:2024
  • ISSN:1743-4874
  • Accession Number:180184638
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