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Total Frat Moves: Assessing Enactments of Masculinity on Fraternity Instagram Accounts.

  • Published In: Communication Reports, 2024, v. 37, n. 2. P. 139 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Roberts, Lindsay; Dajches, Leah; Stevens Aubrey, Jennifer 3 of 3

Abstract

Society has expectations that dictate "acceptable" gender portrayals for men and women. Societal expectations are often produced and reinforced by the media. Using content analytic methods, the present study examined masculinity as gender performance among fraternity Instagram pages. A total of 393 Instagram posts were analyzed across five dimensions of masculinity. Our results indicated that more than two-thirds of the posts had at least one dimension of hegemonic masculinity. Furthermore, there were dimensions of hegemonic masculinity that occurred more frequently than other dimensions. Additionally, there were significant differences between the number of the likes received for posts with specific indicators of masculinity. Future research and theoretical implications regarding these dimensions of masculinity are discussed. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Communication Reports. 2024/05, Vol. 37, Issue 2, p139
  • Document Type:Article
  • Subject Area:Political Science
  • Publication Date:2024
  • ISSN:0893-4215
  • DOI:10.1080/08934215.2024.2311912
  • Accession Number:176934713
  • Copyright Statement:Copyright of Communication Reports is the property of Western States Communication Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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