JOURNAL ARTICLE

Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View.

  • Published In: Journal of Macromarketing, 2025, v. 45, n. 2. P. 299 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Venugopal, Srinivas; Mohapatra, Sarthak; Aiyar, Anaka 3 of 3

Abstract

This article focuses on developing a dignity-centric framework for crafting climate resilience solutions tailored to nature-dependent subsistence communities (NDSCs), which are communities relying directly on local environmental resources for their basic needs. Based on six years of ethnographic research in a South Indian subsistence fishing community, the framework integrates both deontological (process-based) and teleological (outcome-based) dignity considerations, emphasizing community self-determination, inclusion, and respectful external facilitation. It highlights three key dialectical tensions that climate solutions must navigate within NDSCs: cultural continuity versus cultural adaptation, place rootedness versus spatial mobility, and consumption adequacy versus aspirational consumption. The research advocates for bottom-up, community-embedded approaches that prioritize the voices and lived experiences of NDSC members over top-down technocratic interventions, aiming to foster climate solutions that preserve dignity while addressing complex social and environmental challenges.

Additional Information

  • Source:Journal of Macromarketing. 2025/06, Vol. 45, Issue 2, p299
  • Document Type:Article
  • Subject Area:Political Science
  • Publication Date:2025
  • ISSN:0276-1467
  • DOI:10.1177/02761467241238177
  • Accession Number:184955600
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