JOURNAL ARTICLE

Inside Disney's $60 billion plan to supercharge its theme parks and cruises.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Stelter, Brian 3 of 3

Abstract

The article focuses on the Walt Disney Company's ambitious plans for its Experiences division, which encompasses theme parks, cruise ships, and hotels, aiming to enhance guest experiences and emotional connections. A life-size audio-animatronic model of Walt Disney is being developed to be featured at Disneyland, showcasing new technology to create a lifelike representation of the entertainment pioneer. The company is investing $60 billion over the next decade to expand its parks and cruise offerings, while also addressing challenges such as fluctuating attendance and economic downturns. Disney's chairman of Experiences, Josh D'Amaro, emphasizes the importance of emotional engagement with guests and the need for continuous innovation to maintain the brand's appeal. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/08, pN.PAG
  • Document Type:Article
  • Subject Area:Politics and Government
  • Publication Date:2024
  • Accession Number:178977566
  • Copyright Statement:Copyright of Fortune.com is the property of Fortune Media (USA) Corporation and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.