JOURNAL ARTICLE

Disneyland Paris Opens 'Frozen' Expansion in Theme Parks Push.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Berthelot, Benoit 3 of 3

Abstract

The article focuses on the expansion of Disneyland Paris with a new area dedicated to the world of Frozen, as part of a multibillion-euro investment to enhance the park's appeal amid growing competition in Europe. French President Emmanuel Macron highlighted the €13 billion invested in the region since the park's inception, including €2 billion for the latest additions featuring Marvel, Frozen, and the Lion King themes, which are expected to create around 1,000 new jobs. The expansion doubles the size of the previously named Walt Disney Studios park, now rebranded as Disney Adventure World, and aims to encourage longer guest stays. The inauguration was attended by Disney’s new CEO, Josh D’Amaro, who assumes leadership during a pivotal period as the company shifts focus toward streaming and faces competitive pressures in the theme park sector. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/03, pN.PAG
  • Document Type:Article
  • Subject Area:Politics and Government
  • Publication Date:2026
  • Accession Number:192604268
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