It takes a decade for climate solutions to scale–but that doesn't have to be the case.

The article focuses on the evolution of sustainability in industrial design and how businesses are gradually integrating environmentally friendly practices into their product development processes. It discusses the historical context of environmentalism, highlighting the shift from traditional manufacturing to more sustainable models, such as the cradle-to-cradle concept proposed by William McDonough and Michael Braungart. The author reflects on their experiences with companies like Samsung Electronics and Fairphone, emphasizing the importance of aligning design briefs with contemporary consumer concerns about sustainability. The piece concludes with a call for more radical changes in business practices to effectively address climate change and the need for innovation that anticipates future environmental challenges. [Extracted from the article]