JOURNAL ARTICLE

Toyota.

  • Published In: TIME Magazine, 2026, v. 207, n. 15/16. P. 44 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Rawlins, Aimee 3 of 3

Abstract

TITANSAHEAD ON HYBRIDSThe Prius was the first mass-produced hybrid on the market when Toyota, the world's top-selling carmaker, debuted it in 1997. The company has doubled down on hybrids, now popular as EV growth slows and charging infrastructure lags. Through August 2025, nearly half of all new hybrid registrations in the U.S. were for vehicles made by Toyota. In March, the carmaker announced a nearly $1 billion investment in U.S. manufacturing to build more vehicles and EV parts stateside.—Aimee Rawlins [Extracted from the article]

Additional Information

  • Source:TIME Magazine. 2026/05, Vol. 207, Issue 15/16, p44
  • Document Type:Article
  • Subject Area:Power and Energy
  • Publication Date:2026
  • ISSN:0040-781X
  • Accession Number:193359914
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