Narrow the Gap Between Company and Employee Purpose.

The article discusses the importance of narrowing the gap between company and employee purpose in order to boost productivity and job satisfaction. It emphasizes the need for purpose congruence, where employees are allowed to personalize the company purpose and integrate it with their individual purpose. The article provides four recommendations for organizations to achieve purpose congruence, including enabling purpose discovery, encouraging purpose sharing, facilitating purpose integration, and establishing purpose reminders. The authors argue that by fostering a work environment that supports both company and personal purpose, organizations can create a more motivated and fulfilled workforce. [Extracted from the article]