‘ANALYSIS OF INFLUENCE OF NEUROTRANSMITTERS ON NET PROMOTOR SCORE BASED ON CONSUMER DECISION MAKING’.

Advancements in neuromarketing have deepened our understanding of the human decision-making process, particularly how emotions, driven by neurotransmitters, influence consumer behavior. This paper explores the relationship between neurotransmitter levels and brand recommendation, measured through the Net Promoter Score (NPS). We focus on six key emotions-excitement, pride, belonging, anxiety, fear, and regret-associated with neurotransmitters like dopamine, serotonin, oxytocin, cortisol, and adrenaline. By analyzing how emotional stimuli influence NPS, we hypothesize that manipulating neurotransmitter levels through emotional triggers can enhance consumer recommendations. The survey was conducted with 120 Zudio customers. Our research reveals a positive correlation between emotional triggers and NPS ratings, suggesting that deeper physiological responses, rather than superficial emotional appeals, play a critical role in shaping consumer behavior. These findings emphasize the potential of neurotransmitter-focused marketing strategies, indicating a shift away from surface-level emotional marketing to more biologically grounded approaches for optimizing customer engagement and brand loyalty. [ABSTRACT FROM AUTHOR]