JOURNAL ARTICLE

Self-Service Technology Adoption: A Cognitive Perspective.

  • Published In: IUP Journal of Information Technology, 2024, v. 20, n. 4. P. 7 1 of 3

  • Database: Applied Science & Technology Source Ultimate 2 of 3

  • Authored By: Mathews, Jose 3 of 3

Abstract

Self-service technology (SST) is an inevitable application that firms frequently employ to transact with customers in all fields of life. This technology poses a real challenge to customers who are rather new to digital applications. The major difficulty in using this technology stems from the psychological processes of cognition, and related intra-individual subsystems like affectivity and motivation. The paper analyzes the nature of the cognitive structures and processes of the client that either facilitates or inhibits the use of SST. The methodology used to find out the cognitive structures and processes is analyzing the secondary data from extant literature. The specific pattern of information processing, structure of the schemata and scripts determine the client behavior in SST adoption. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:IUP Journal of Information Technology. 2024/12, Vol. 20, Issue 4, p7
  • Document Type:Article
  • Subject Area:Psychology
  • Publication Date:2024
  • ISSN:09732896
  • Accession Number:182206244
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