JOURNAL ARTICLE

Skin tone‐based stereotyping with Asian targets: Exploring possible mechanisms.

  • Published In: Asian Journal of Social Psychology, 2024, v. 27, n. 3. P. 251 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Ha, Chang Hyun; Park, Sang Hee 3 of 3

Abstract

Research on skin tone bias (i.e., bias against members of the same racial group with different skin tones) has been conducted mostly with Black/White targets. We tested skin tone bias with East Asian (Korean) targets and investigated its possible mechanisms. In Study 1, comparisons of impressions between targets with different skin tones (darker‐, medium‐, and lighter‐skinned) showed statistically significant differences in warmth, competence, morality, cleanliness, dangerousness, strongness, and social status. Study 2 revealed that lighter‐skinned Koreans were perceived to be more similar to Whites (vs. Blacks or South Asians), but this perceived similarity did not explain the effect of skin tone on impression ratings. In Study 3, participants showed associations of darker (vs. lighter) skin with rural (vs. urban) areas and with blue‐collar (vs. white‐collar) jobs. However, these associations explained only the skin tone effects on dangerousness. This research demonstrated skin tone bias with East Asian participants and targets. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Asian Journal of Social Psychology. 2024/09, Vol. 27, Issue 3, p251
  • Document Type:Article
  • Subject Area:Psychology
  • Publication Date:2024
  • ISSN:1367-2223
  • DOI:10.1111/ajsp.12593
  • Accession Number:178946627
  • Copyright Statement:Copyright of Asian Journal of Social Psychology is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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