JOURNAL ARTICLE

'Best Possible Business' : A positive psychology coaching technique for entrepreneurs experiencing burnout.

  • Published In: Coaching Psychologist, 2025, v. 21, n. 1. P. 29 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Broadstock, Jemma 3 of 3

Abstract

The article focuses on the development and theoretical basis of the Best Possible Business (BPB) coaching intervention, an adaptation of the Best Possible Self (BPS) positive psychology exercise tailored specifically for solopreneurs in the UK. BPB aims to enhance job satisfaction and reduce entrepreneurial burnout by helping entrepreneurs align their business goals with personal values, increase psychological capital (PsyCap), and set SMART goals through structured coaching over six weeks. While existing research highlights the importance of job fit, PsyCap, and goal realisation in mitigating burnout, the BPB intervention remains untested empirically, and its effectiveness is currently theoretical. The article emphasizes the need for future longitudinal studies to validate BPB's impact and recommends integrating coaching with positive psychology interventions to support entrepreneurs' wellbeing and reduce high attrition rates in entrepreneurship.

Additional Information

  • Source:Coaching Psychologist. 2025/12, Vol. 21, Issue 1, p29
  • Document Type:Article
  • Subject Area:Psychology
  • Publication Date:2025
  • ISSN:1748-1104
  • DOI:10.53841/bpstcp.2025.21.1.29
  • Accession Number:190407524
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