JOURNAL ARTICLE

To Craft a Purpose That Motivates Your Team, Balance Pragmatism and Idealism.

  • Published In: Harvard Business Review Digital Articles, 2023. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Ashby, Darren; Sheikh, Atif 3 of 3

Abstract

This article discusses the importance of crafting a purpose that motivates teams and the need to balance pragmatism and idealism. It highlights that many businesses have flawed purpose statements that either lack specificity or do not align with the actual work of the organization. The article suggests four key questions that leaders should ask themselves to create an effective purpose statement and integrate it into their business strategy. It emphasizes the need for open conversations with teams and consistent reinforcement of the purpose to drive daily decision-making and celebrate progress. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2023/12, p1
  • Document Type:Article
  • Subject Area:Religion and Philosophy
  • Publication Date:2023
  • Accession Number:174173194
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