JOURNAL ARTICLE

How Citizen Communication Mediation Model Works in Taiwan: The Moderating Roles of Asian Values and Network Homogeneity.

  • Published In: Journal of Asian & African Studies (Sage Publications, Ltd.), 2025, v. 60, n. 5. P. 3151 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Song, Siyu; Ai, Minwei 3 of 3

Abstract

This article examines the Citizen Communication Mediation Model (CCMM) in Taiwan, focusing on how Asian values—defined as social hierarchy, social harmony, and group primacy—and network homogeneity moderate the relationship between political news consumption, political discussion, and political participation. Using data from the 2018–2019 Asian Barometer Survey, the study finds that political discussion mediates the effect of political news consumption on political participation, while Asian values weaken this mobilizing effect. Although network homogeneity alone does not significantly moderate this relationship, it enhances the impact of political discussion on participation among individuals with low or medium levels of Asian values. These findings highlight the importance of cultural and social factors in shaping political engagement within East Asian contexts.

Additional Information

  • Source:Journal of Asian & African Studies (Sage Publications, Ltd.). 2025/08, Vol. 60, Issue 5, p3151
  • Document Type:Article
  • Subject Area:Religion and Philosophy
  • Publication Date:2025
  • ISSN:0021-9096
  • DOI:10.1177/00219096241228771
  • Accession Number:186747056
  • Copyright Statement:Copyright of Journal of Asian & African Studies (Sage Publications, Ltd.) is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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