How Automakers Can Address Resistance to Self-Driving Cars.

A research article published in the Harvard Business Review discusses the resistance to self-driving cars among consumers. The research reveals that while people believe automated cars are safe and trustworthy, they still think they are better drivers than the automated cars and other motorists. The article suggests that biases and egotism are impeding the acceptance of self-driving cars and provides evidence-based strategies for automakers and policymakers to address these biases and promote the adoption of automated vehicles. These strategies include framing the benefits of automated cars for others' safety, positioning them as complements to human drivers, providing data on accidents caused by human drivers versus automated vehicles, educating consumers about their biases, and introducing incentives. The article emphasizes the importance of overcoming these biases to accelerate the adoption of self-driving cars and improve road safety. [Extracted from the article]