Data from University of Applied Sciences & Arts Southern Switzerland Provide New Insights into Travel Behavior and Society (Trust Me If You Can: Practical Challenges Affecting the Integration of Carpooling In Mobility-as-a-service Platforms).

A new report published in the Psychology & Psychiatry Journal explores the practical challenges affecting the integration of carpooling in mobility-as-a-service (MaaS) platforms. The study, conducted by researchers at the University of Applied Sciences & Arts Southern Switzerland, focuses on the potential users of MixMyRide, a Swiss-based MaaS platform. The research identifies four elements that hinder the effectiveness of carpooling in MaaS platforms, including the need for real-time traffic information, features to create trust between strangers, safety concerns, and the availability of carpooling offers. The study suggests that specific incentives, such as sharing travel expenses or reward vouchers, may encourage drivers to accept the discomfort of sharing personal space and the effort to enter trip offers. [Extracted from the article]