JOURNAL ARTICLE

Content Analysis of E-mail Marketing Communications Among Online E-cigarette Retailers.

  • Published In: Nicotine & Tobacco Research, 2024, v. 26, n. 9. P. 1248 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Donaldson, Scott I; Beard, Trista A; Trinh, Jacqueline; Jaladanki, Sarayu; Unger, Jennifer B; Galimov, Artur; Wipfli, Heather L; Allem, Jon-Patrick 3 of 3

Abstract

This study analyzed e-mail marketing communications from 13 online e-cigarette retailers in California with physical vape shops and active websites, collecting 749 promotional e-mails over one year (November 2021–November 2022). The e-mails predominantly promoted second-generation and disposable e-cigarettes, often featuring fruit, sweet, liquor, menthol, and concept flavors, and included online coupons, store locators, and links to social media pages. Health warnings appeared in about half of the e-mails, while age warnings were rare (8%). The findings highlight how e-cigarette retailers use e-mail marketing to promote products and discounts, suggesting a need for further research on the impact of such digital marketing on e-cigarette use, particularly among gender and ethnic minorities.

Additional Information

  • Source:Nicotine & Tobacco Research. 2024/09, Vol. 26, Issue 9, p1248
  • Document Type:Article
  • Subject Area:Science
  • Publication Date:2024
  • ISSN:1462-2203
  • DOI:10.1093/ntr/ntae046
  • Accession Number:179176598
  • Copyright Statement:Copyright of Nicotine & Tobacco Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.