The CEO of a Gwyneth Paltrow-backed $55 million startup went zero waste—she ditched body wash, coffee to-go, and disposable diapers for over 2 years.

The article focuses on Sarah Paiji Yoo, cofounder and CEO of Blueland, a sustainable cleaning products company that has raised $55 million and gained notable backing from celebrities like Gwyneth Paltrow and Justin Timberlake. After living a zero-waste lifestyle for two and a half years, Yoo recognized the limited impact of individual actions and sought to create broader change by offering eco-friendly alternatives to consumers. Blueland, launched in 2019, emphasizes reducing plastic packaging and has achieved over $100 million in lifetime sales, selling products in stores such as Whole Foods and Costco. The company aims to educate consumers on the importance of sustainability while making eco-friendly choices more accessible. [Extracted from the article]