JOURNAL ARTICLE

Could the GPT Store Turn ChatGPT into a Platform Powerhouse?

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Wright, Julian; Hagiu, Andrei 3 of 3

Abstract

The article examines the potential for ChatGPT and its associated GPT Store to evolve into a dominant platform in the generative AI market, akin to Apple's iOS and App Store. It discusses the current weak network effects of ChatGPT, which primarily stem from its product quality and marketing rather than robust data or cross-side network effects. The authors suggest that for ChatGPT to strengthen its market position, it must enhance its network effects through improved user interaction features and by transforming the GPT Store into a comprehensive marketplace for AI applications. They conclude that if OpenAI successfully executes this vision, its current valuation could be justified and potentially underestimated. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/05, p1
  • Document Type:Article
  • Subject Area:Science
  • Publication Date:2025
  • Accession Number:186264639
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